Tag Archives: marketing

Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in the UK. With the first TV spots airing last night, the new campaign is already running during prime time TV …

Ex-Lionhead developer admits he took publishers for granted before going indie

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …

Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign. The firm will release posters, counter boards, flyers, t-shirts, mugs and floor displays into independent retail, and have also created two consumer websites. The first site, playlikenew.com, promotes the benefits of disc …

Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal. The popular exec leaves her position as the company’s marketing director, a role that she has held since August 2004. Macario originally joined the group as head of marketing in November 1998. Previous to her time …

Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting its game in the modern games industry landscape. Data showed that 80 per cent of our consumers were recommending EA Sports …

Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …

Warner Bros Interactive Entertainment has hired a former Disney and Vue Entertainment hotshot as its new UK marketing manager. Tanya O’Connor joins with over a decade of UK and international entertainment marketing experience. She jumps ship from a senior marketing role at cinema chain Vue Entertainment to join Warner, where …

The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas. The push is being run on behalf of Sony Pictures, Twentieth Century Fox, Universal pictures, Walt Disney and Warner. It’s part of a 1m …