MCV/DEVELOP News, events, research and jobs from the games industry
Just before Christmas GAME warned its shareholders that sales had been lower than expected. The news of a disappointing festive period can be a critical blow to any retailer, but especially to one in a market like video games, which is so heavily dependant on Q4. The profit warning was …
Read More »Oculus Rift launch is ‘like a beta’
The arrival of Oculus Rift was akin to a video game test launch, says GAME. The Rift was released via Oculus’ own website last week, although it was missing a couple of features – namely the special Oculus Touch controllers. And GAME boss Martyn Gibbs has played down fears that …
Read More »GAME’s share price up 8% as New Year sales improve
GAME’s share price has improved slightly – up 8 per cent – after the retailer said its Christmas and New Year’s sales were not as bad as it feared. Sales trends improved for the three-week period ending January 9th, 2016, with transactions down 0.4 per cent. The retailer now repeats …
Read More »What’s in a GAME? We go inside the retailer’s Westfield Stratford store
GAME CEO Martyn Gibbs takes MCV on a tour of the company’s flagship Westfield Stratford outlet, and reveals the latest innovations taking place in games retail BRINGING TOYS TO LIFE We make three times the margin on accessories in terms of total value than we do on hardware. We spend …
Read More »GAME: Guitar Hero and Rock Band can win over hardcore and casual players
The CEO of GAME is excited about the imminent return of Guitar Hero and Rock Band, because these games appeal to so many different gamers. Martyn Gibbs’ comments follows that of GameStop’s international boss, who told MCV last year that ‘now is a good time for Guitar Hero to come …
Read More »GAME: Black Friday is going nowhere
The price war that erupted in the games market before Christmas may have hurt GAME’s bottom line, but the retailer says it won’t be backing away from Black Friday. Last year’s Black Friday saw major games and consoles cut by as much as 40 per cent, and GAME felt the …
Read More »Was GAME’s £20m Multiplay deal an astute purchase or an unnecessary risk?
‘Retail should get involved with eSports’. It’s a headline we’ve run several times in MCV over the last two years. The big eSports specialists believe that the High Street is its opportunity to turn pro-gaming from a niche (albeit widely watched) pastime, into something every gamer can participate in. GAME …
Read More »GAME plans GAMEtronics bays and GAME Marketplace for 2015
A national rollout for GAMEtronics and a new online marketplace called GAME Marketplace are two of the initiatives planned for GAME in the coming year. In June 2013 we launched a trial of our ‘GAMEtronics’ concept, enabling customers to trade-in and purchase preowned smartphones, tablets and other technology products through …
Read More »INTERVIEW: Martyn Gibbs on being back in the GAME
GAME, at least the old GAME, used to be notoriously slow at launching things. We recall the days they would speak to us about updating their website or launching a new piece of tech. It would often take a good six months at least before we saw it in the …
Read More »Gibbs: GAME IPO is great news for suppliers
Amid uncertainty in the games market, GAME has decided it is time to float on the stock market once again. Risky? Martyn Gibbs tells MCV why it is anything but… Why IPO now and what’s the aim? It has been a lot of work getting us to today. But the …
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