Tag Archives: MCV Newsletter Lead

‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China

Arcus logo 1 'Publishers in the west think they need a publisher in China' – Arcus Key explains how to be big in China

Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution

Read More »

“A new, fast and playful way of creating games and experiences without coding” – A closer look at CREY’s social gaming network

2020 04 14 14 38 49 CREY “A new, fast and playful way of creating games and experiences without coding" – A closer look at CREY's social gaming network

The Roblox IPO has brought further attention to user-content driven platforms. CREY is just such a platform, which uses a code-free design system to allow anyone to create content for its community.

Read More »

“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

ONLINE USE ONLY. The Big Fix Up recruitment drive screen grab1. © Aardman Animations W G Ltd. © Fictioneers Ltd. 2020 “No one's has done this before. No one's really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.

Read More »