MCV/DEVELOP News, events, research and jobs from the games industry
Future marketing campaigns will be much shorter, and promotional content will be released much closer to the game's release.
Read More »CD Projekt moves to parallel development following Cyberpunk 2077 launch
“Looking back on my journey, I’m genuinely surprised that I didn’t give up throughout those hard times” – The Chinese Room’s Gabriela Woch
Gabriela Woch, junior 3D game artist at The Chinese Room, talks about pivoting into games, how her autism affects communication at work, and her ambition to invent a new archetype
Read More »“Time spent in the indie games space prepared me well for my role at Frontier” – Frontier Development’s Alasdair Hibberd
Alasdair Hibberd, product manager at Frontier Developments talks about how his indie experience provided a broad knowledge base to lead marketing on Elite Dangerous
Read More »Tokyo Game Show 2021 will be held online for the second year running
However, this year a small physical component will be held for press and influencers, at the show’s usual venue of Chiba’s Makuhari Messe.
Read More »[From the industry] EA increases hiring for a ‘mobile’ future and eyes brand transformation, finds GlobalData
EA has increased its hiring in 2021, having doubled its job postings from 182 in December 2020 to 382 in January 2021, according to the Job Analytics database by GlobalData.
Read More »Nexon invested $874m in 2020, with investments in Hasbro, Sega Sammy, Bandai Namco and Konami
"These investments reflect our respect for management teams that create and grow global properties over a period of years and decades."
Read More »“We need to change the diversity profile of the games workforce” – Aardvark Swift Spotlight: Games Careers Week
The first annual Games Careers Week will soon be upon us, but how did this industry-wide push for diversity and employability come to be?
Read More »Opinion: How digital distribution has changed the investment landscape for video games
"We’ve seen spikes of interest in gaming before, but the accelerated adoption of digital distribution models means that this demand for content is now being met sustainably"
Read More »A more robust critique of award winners would benefit the industry
By engaging with the awards in a more combative manner we are actually supporting it and legitimising it
Read More »Acti-Bliz veterans found The 4 Winds Entertainment – to target untapped markets in the Middle East, Turkey, LATAM and more
"The fear of taking risk or of the unknown just does not play well in a typical Western corporate culture"
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