Tag Archives: mcvuk-guest-author

Ravi Vijh: We need to talk about influencers

Ravi Vijh is account director at Bastion, a PR agency that has been ‘briefing and steering’ in games for 25 years. We need to talk about influencers. More specifically, we need to talk about how influencers have become a key sector in the make-up of modern media and – usually …

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Is FIFA still at the top of its game?

Tim Wilson, founder and CEO of Qutee, reports on the data-discussion platform's findings on FIFA 18 and how 94% of the players surveyed feel that "EA Sports is bad at communicating with the FIFA community"

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