MCV/DEVELOP News, events, research and jobs from the games industry
Girls are spending more time playing PC games and video games than they were last year, according to a new NPD report. Girl Power: Understanding This Important Consumer Segment, showed how girls aged two to 14-years old The survey uncovered what categories are poised for growth as girls continue spend …
Read More »Watch EA’s mega FIFA ’09 ad here
EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …
Read More »HMV joins the British Retail Consortium
HMV Group is to join the British Retail Consortium (BRC). The announcement will be made at the BRC’s Annual Retail Industry Dinner tonight. British Retail Consortium director general Stephen Robertson said: "At a time when retailers are scrutinising all their costs, HMV’s decision to join us is clear evidence of …
Read More »Phil Harrison gets behind iPod
Atari president Phil Harrison has said that Apple’s handheld devices and distribution service are changing the way we consumer and interact with media”. For the full story, visit MCV sister site CasualGaming.biz.
Read More »Why doesnt the media take games seriously?
National newspaper The Independent’s credibility as a ‘friend’ of the games industry has been further strengthened, with a new opinion piece questioning why interactive entertainment is ignored in mainstream media. Just days after the newspaper offered its largely well-received ‘Top 50 Games’ list, columnist Thomas Sutcliffe has pointed the finger …
Read More »Force Unleashed hits 1.5m in a week
LucasArts has announced that Star Wars: The Force Unleashed has sold over 1.5 million copies worldwide since release. The achievement is a fastest-ever sales record for the publisher, as the title has only been on sale for five days. The record-setting sales of Star Wars: The Force Unleashed shows the …
Read More »Future and Sony tie up PSN content deal
A new project from Future and SCE UK will enable gamers to download interactive, high definition editorial content from PlayStation Network every week in what Future terms ‘a first for the UK games industry’. The new publication is expected to launch early next year and then roll out in other …
Read More »COMPETITION: Win 505 DS games!
Thanks to our good chums at 505 Games, you can head into Q4 with a quintet of titles that could improve your life skills, your profit margin or both: * Spellbound* My Pet Dolphin 2 * I Did It Mum! 2 * I Did It Mum! Picture Book * Hello …
Read More »Microsoft: 360 is Japans best option
Xbox Japan boss Takashi Sensui has called Xbox 360 the best option” for Japanese consumers, despite the system’s minute installed base in the territory. Sensui said that the release of upcoming major RPGs would help the 360 to continue its renaissance in the region – which saw its weekly sales …
Read More »UK Xbox 360 sales up 32%
Xbox 360 sales rocketed up 32 per cent over the weekend, official UK retail monitor GFK-ChartTrack has confirmed to MCV. The console outsold the PS3, which saw an eight per cent drop in its sales compared to the previous weekend. MCV broke the news last night that Xbox 360 had …
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