Tag Archives: mcvuk

Gender differences in gaming

One of the things we try to do is carry out research from the perspective of the player. In one of our more recent studies we did a very in-depth survey of about 400 gamers and examined the structural characteristics of gaming. The main variables we examined were sound, graphics, …

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DS sets new UK sales record

Nintendo has ripped up the record books, with its DS handheld last week selling over 191,000 units, according to official ChartTrack data – more than any other hardware format has ever achieved in a seven-day period. Nintendo revealed the news to MCV this morning, with a spokesperson offering: We’re obviously …

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Play.com Live – Ready to Play the field

There’s a scene in seminal 1990s buddy vehicle Wayne’s World 2 in which the eponymous protagonist is breaking down under the strain of overseeing his magnum opus – the gargantuan rock concert, Waynestock. With bands dropping out and attendance figures on the wane, he visits fantasy guru Jim Morrison, whose …

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Sony unveils Xmas PS3 TV campaign

Sony has revealed details of its first ever dedicated PS3 Christmas TV campaign in Europe – which will concentrate on the high definition capabilities of the system. Themed around the tagline ‘Entertainment like you’ve never seen it before’, 60 and 30-second ads will run on UK TV from December 1st. …

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The need for new IP

In the entertainment world, it is notoriously difficult to introduce something genuinely new and interesting to the masses. People fear change. Many would rather stick to their Shayne Ward CDs and rubbish Little Britain catchphrases. But the games industry is different. We are blessed with an audience that genuinely knows …

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Sony strongly denies possibility of PSP phone

Sony Computer Entertainment Europe has shot down the rumour that it is working with Sony Ericsson on a PlayStation-related mobile phone. An SCEE spokesperson told MCV: We can categorically state that we are not currently working with Sony Ericsson on any form of PlayStation phone. We feel that [SCE co-chief …

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SCi still in discussions over buy-out

SCi’s latest interim management statement states that the company remains in talks over a possible buy-out, while outlining its latest quarterly sales results. For Q1 FY ’08 (July 1st to September 30th), SCi unit sales were up 14 per cent compared to the previous quarter, with notable success Pony Friends …

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Fire hits Outsource Media

Outsource has told MCV that no projects have been affected by the fire, and anyone wishing to contact the company can reach them the following ways: deangregory999@googlemail.com (07870 628571)mark.estdale@googlemail.com (07983 414 701)

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Developers should develop themselves

Wasn’t there a time when the UK used to be a hot bed of development talent? In some respects it’s easy to see what’s happening. A small team comes up with a great idea but lacks funding. They turn to a publisher to finance their project and, to everyone’s relief, …

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Sex in games

Then there is literature with every sort of kink and perversion that you can possibly imagine. All done without any age ratings. It seems to be that sex is what people want to read about. What works with books is also pretty true of the film industry. Except for the …

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