Tag Archives: mcvuk

The distinction between creative and media has changed radically. Media agencies are constantly tasked with ensuring cut through. This requires more than our expertise in media channel planning – it requires our creative thinking. Creating standout has always been a problem. The changing pattern of media consumption does not change …

The firm has bought out Paris-based Banque Magnetique – which enjoys sales of €245m (170m) – for an undisclosed sum. Banque Magnetique customers include top French IT and electrical retailers, dot-com companies and supermarkets. The company boasts a product range consisting of many brands Gem already handles, including Logitech, Creative, …

If there’s one thing that these squirm-inducing memories prove, it’s that Wembley is a very English stadium. It can quash expectations in a flash: reducing previously heroic sentiment to rubble. But we all know that when Wembley throws up those against-the-odds miraculous moments, it can also make a nation proud …

Play.com is set to put the UK consumer games show back on the map – with an audacious new ‘entertainment lifestyle’ expo at Wembley Stadium. The retailer believes the two-day Play.com Live event will attract 40,000 consumers over the weekend of Saturday, March 15 – 16th next year. It stands …

Georgiou takes the role after the departure of Adam Roberts, and will report into general manager of Vivendi games’ European retail operations Xochilt Balzola-Widmann. We’re thrilled to appoint George as MD for Vivendi in the UK, particularly during one of the year’s most exciting quarters,” said Balzola-Widmann. Since being appointed …

Vivendi games is to release a game based on the ever-popular Ghostbusters franchise, due for release next year on the Xbox 360, PS3, Wii, PC, PS2 and DS. The entire original cast – Bill Murray, Dan Aykroyd, Harold Ramis and Ernie Hudson – return to provide in-game voices for the …

Managing director of EA UK Keith Ramsdale has accepted that the current domestic age ratings system – shared between the British Board of Film Classification and PEGI – may change forever as result of the Government Byron Review. The head of the Review, Dr. Tanya Byron, previously told MCV that …

Organised by Tandem Events, the Games Marketing Forum in London promises to offer both the opportunity to learn from established marketing experts and to network with industry peers. The event, which takes place on Thursday, November 22nd features Elliot Messenger from Hypertag talking about cutting edge promotional tool – proximity …

In a tech-heavy top 10, DS is listed as the eighth most in-demand toy for Christmas. "Toys are not stuffed with cotton wool anymore, they are stuffed with technology," said Pat Foley, head of marketing and operations at Dixons.co.uk. "There is a whole generation of tech-savvy kids out there, and …

Atari CEO David Pierce has resigned from the company as it launches an ‘executive search’ to find his successor. Chief Restructuring Officer Curtis Solsvig III has assumed the role of CEO on an interim basis. Gene Davis, Chairman of the Board of Directors, stated: "We appreciate David’s support and commitment …