MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft is confident that Kinect owners will come to accept the upcoming NUads, unfazed by early negative feedback. The format holder announced its new Natural User-Interface Ads platform last week. The system allows consumers to interact with certain ads using Kinect – something that aggravated the Xbox 360 fanbase. Speaking …
Read More »Xbox COO questions Vita strategy
One of Microsoft’s leading Xbox execs has spoken of his scepticism surrounding the upcoming launch of PlayStation Vita and its chances of success in the market place. "I’m not sure I would want to be launching a dedicated portable device right now into that market," Xbox COO Dennis Durkin told …
Read More »F2P titles coming to Xbox 360
Microsoft is fostering new relationships with developers in a bid to bring free-to-play gaming to Xbox, Develop understands. Several sources connected to the matter say Microsoft is, behind the scenes, calling on developers to discuss possible free-to-play game deals. This will be games that can either be monetised by in-game …
Read More »Xbox ‘begins dev support for free-to-play’
Develop sources: Microsoft is preparing microtransaction system
Read More »MS: PSN hack was bad for industry
Microsoft has said that it was saddened by the attack on PSN in April and that occurrences of this kind are bad for entire industry. It’s bad for the industry that this has happened to Sony," Xbox COO Dennis Durkin told Industry Gamers. "It’s very, very bad. It’s very damaging. …
Read More »Kinect’s next trick – interactive ads
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect. Called NUads (Natural User-Interface Ads), it will allow brands to get gamers engaging with their ads either on the Xbox 360 dashboard or …
Read More »MS investigating asynchronous, cross-platform gaming
Microsoft will at a conference next month discuss the possibility of asynchronous online gaming across multiple platforms including Xbox 360. "Cross-platform gameplay provides publishers with a unique opportunity to delight players on any device, at any time, wherever they are," the description of the Asynchronous Gaming with Xbox Live talk …
Read More »MS paid for Vesperia exclusivity
A member of Namco Bandai’s European community team has admitted on Facebook that Microsoft paid for RPG title Tales of Vesperia to be an Xbox 360 exclusive outside of Japan. "Microsoft paid for the exclusivity the same way Sony paid for having Heavy Rain only on PS3," Charlotte Toci stated, …
Read More »Molyneux on Kinect’s ‘problems’
We’re all happy to complain about developers being cagey and withholding information but when they do commit the cardinal sin of speaking frankly we run headlines like this. In an interview with GamingUnion, Microsoft Game Studios head Peter Molyneux made the frank and overtly sensible admission that Kinect is not …
Read More »Molyneux on Kinect: No buttons cause problems
Milo creator admits in-game navigation is a bigger challenge with motion control
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