And apparently doing it by waving a "bucket of money"
Read More »Microsoft plans Halo 3: ODST marketing blitz
Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST. The Bungie-developed FPS is due to hit shelves on September 22nd and – as Microsoft’s biggest release of the year – the platform holder plans to support the title right up until Christmas and throughout …
Read More »Argos claims Pro listing was error
Whilst it’s unlikely to quell the price cut rumours running rife in the build-up to next week’s Gamescom, UK retailer Argos has told MCV that a listing on its site claiming that the Xbox 360 Pro SKU had been discontinued was a mistake. We are aware of the administrative error …
Read More »Lewis: Pricing spectrum will broaden
As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …
Read More »Argos: Xbox Pro discontinued
The online portal of UK retailer Argos is claiming that the Xbox 360 Pro is no longer available – substantiating MCV’s claims from earlier today that Microsoft is preparing to terminate the SKU to facilitate its Xbox 360 Elite price cut. Eurogamer spotted that those heading to the Argos listing …
Read More »PS3 cut ‘won’t worry’ Microsoft
Microsoft’s Chris Lewis has said that any possible PS3 price drop from Sony at Gamescom next week won’t affect its plans – which are now widely expected to include a price drop of its own. We are in a good place in terms of the value we offer,” the Xbox …
Read More »360 passes 9m sales in Europe
The Xbox 360 has now sold over nine million consoles across Europe, Microsoft has revealed to MCV. In an exclusive interview, EMEA VP Chris Lewis claimed that 360 was the only format to see positive sales growth during 2009 – as both Sony’s PS3 and Nintendo’s market-leader Wii saw hardware …
Read More »MS to cut Xbox 360 Elite by £60?
Just hours after MCV revealed that Sony has been clearing the channel in preparation for its PS3 price cut on Tuesday it now appears as if Microsoft could be preparing an Xbox 360 price cut to counter the move. Kotaku has become the latest website to claim that Microsoft is …
Read More »Carmack: PS4 will be first to market
John Carmack, technical director at id Software, has predicted that Sony will be the first platform holder to make a move into the next generation of gaming hardware – though he doesn’t expect any new machines to be announced in the near future. The whole jockeying for who’s going to …
Read More »US: PayPal introduced to Xbox Live
Microsoft has announced Xbox 360 owners in the United States can now use PayPal to purchase content on the Xbox Live Marketplace. The online payment service can now be used to buy Microsoft Points through Xbox.com, according to Microsoft mascot Major Nelson. Users simply login and associate their PayPal information …
Read More »
MCV/DEVELOP News, events, research and jobs from the games industry