MCV/DEVELOP News, events, research and jobs from the games industry
Blockbuster beats Avatar to become fastest entertainment product to reach the milestone
Read More »MW3 sets $1bn sales record
Call of Duty: Modern Warfare 3 has become the fastest piece of entertainment to generate $1bn in sales, toppling movie blockbuster Avatar. It achieved this milestone within 16 days of going on sale on November 8th, ahead of Avatar’s 17 days in 2009. Call of Duty now boasts 30m players …
Read More »EA: Battlefield 3 stole market share from Modern Warfare 3
Peter Moore, the high-profile COO of publisher EA, has insisted that its recent release Battlefield 3 successfully captured a slice of Modern Warfare 3’s market share. That’s despite Activision’s game becoming the fastest selling entertainment product of all time. In EA’s favour, however, the game failed to best the week …
Read More »Modern Warfare 3 topped Sainsbury’s sales list
In its first week of release, Activision’s Call of Duty: Modern Warfare 3 was the single best selling product at supermarket giant Sainsbury’s. It’s one of the starkest illustrations yet of the changing landscape of the games retail sector in the UK. The Telegraph reports that the retailer also predicts …
Read More »UK CHARTS: MW3 in control as Top Ten stabilises
Activision’s Call of Duty: Modern Warfare 3 is the UKIE Gfk Chart-Track All Formats No.1 for the third week in a row. Notably, that’s another achievement that predecessor Black Ops failed to manage, as that was knocked off the top in its third week by Sony’s Gran Turismo 5. There …
Read More »BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …
Read More »Watch the brilliant Tesco Modern Warfare 3 ad here
Tesco is running a cracking new ad to promote Call of Duty: Modern Warfare 3. The ad features a man returning home from the supermarket as his wife/girlfriend is cooking. The young lady asks if he got the eggs. Spoiler: He didn’t get the eggs. The ad is running in …
Read More »Modern Warfare 3 tops Japanese charts
Activision’s Call of Duty: Modern Warfare 3 has achieved a rare feat for a Western-developed FPS by debuting at the top of the Japanese software charts. The game is published by Square Enix in the region. Andriasang reports that its week one PS3 sales reached 180,372. Although its predecessor Black …
Read More »If at first Keith Vaz doesn’t succeed he tries, tries and tries again
Active anti-games campaigner and Labour MP Keith Vaz has raised his fourth early day motion aimed at quelling the effect of violent games, this time targeting Activision’s Modern Warfare 3. And just like those that have gone before, it’s totally without substance. This House is deeply concerned about the recently …
Read More »Activision corrects Xbox Live user number error
Publisher Activision has had to correct one of the stats it released following the huge success of Modern warfare 3. The company had claimed that the game set a new concurrent Xbox Live user record of 3.3m gamers.But in actual fact the 3.3m figure referred to the total number of …
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