Tag Archives: nintendo

Nintendo hires civilians, not celebs, for winter push

Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign. While the firm has still commissioned ads featuring the likes of pop act JLS and Oscar-winner Helen Mirren, this Christmas Nintendo has dedicated half of its spend on a celeb-free promotion. Nintendo says the …

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No Europe for Layton Vs Wright

Exciting 3DS crossover Professor Layton Vs Ace Attorney is currently only scheduled to be released in the Japanese market, co-developer Capcom has revealed. The game was announced by Japanese powerhouse Level-5 yesterday and will bring together the popular handheld IPs of Professor Layton and Phoenix Wright: Ace Attorney. I’m both …

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WiiMote Plus gets UK date

Nintendo has confirmed that the WiiMote Plus will be launched in Europe and the UK on November 5th. That means European gamers will actually be able to get their hands on it before Japanese consumers, as it won’t be released in Japan until a week later. The WiiMote Plus incorporates …

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US: September numbers show more decline

The total value of the US games market hit $1.22bn in September, down from the $1.32bn seen in the same period the year before. Hardware was the largest victim, with revenue down 19 per cent year-on-year at $383m. Console software was down six per cent at $614m while unit sales …

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Future reorganises Nintendo editorial team

Future has strengthened its Nintendo editorial team ahead of the launch of 3DS next year. Former Official Nintendo Magazine editor, Neil Long, has been promoted to editor-in-chief of Future’s Nintendo portfolio – which includes Official Nintendo, NGamer, Wii on-console Nintendo TV and Girl Gamer. Long joined Official Nintendo from MCV …

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LEGO reveals custom Wii Remote

Danish block building specialist LEGO has revealed an intriguing alternative to Nintendo’s standard WiiMote – the Play & Build Remote. As is probably obvious, being a LEGO product the twist here is that users are able to build their own accessory. Well, partially at least. The unit comes more or …

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Wii gets Black Ops headset

American peripherals specialist Performance Designed Productshas announced the launch of a branded Wii headset ahead of the arrival of Activision’s Call of Duty: Black Ops on November 9th. Called the Headbanger headset (pictured), it allows for multiplayer online chat in the Wii version of the shooter. It will hit US …

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Cell processor to power Wii 2?

Electronics giant IBM has confirmed that it intends to remain at the heart of future console development – while at the same time confirming that the Cell processor remains at the forefront of its planning. IBM currently provides the processors powering consoles such as the Xbox 360 and Wii. It’s …

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Hi. Im Mario the Hedgehog

Oh how times change. The rivalry between the immaculately designed and delicately paced Mario and the cooler, speedier Sonic was once the defining relationship of an entire generation of games consoles. Now the once distinct line between the two is blurring even further. Speaking to IGN, Sonic Team’s Takashi Iizuka …

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