MCV/DEVELOP News, events, research and jobs from the games industry
AppLovin's MD for EMEA, Johannes Heinze, looks at thow the holiday season can be a great boost to mobile games, as long as you approach it correctly
Read More »Gearing up for Q4 seasonal events: What mobile games marketers need to do
Visceral Games: GaaS is the key but don’t ignore IP and player cannibalisation
This week’s news that EA has chosen to shutdown Visceral Games and its unnamed, narrative-driven Star Wars title is the talk of the games industry. Pretty much everyone, myself included, is in agreement that the game didn’t fit with EA’s strategy of capitalising on games-as-a-service titles (GaaS) which retain player interest for …
Read More »Have Shadow of War sales lived up to its ‘triple-A flagship’ billing?
Warner Bros’ Middle-earth: Shadow of War’s first weekend figures came out this morning and it looks to be down on what the company was hoping for the title. It’s still one of the better-selling titles of the year – in the top ten of 2017’s various Week One openings – but we …
Read More »Opinion: VR isn’t dead yet!
One year ago, Sean Cleaver spent upwards of £450 on Sony’s newest technological toy. Critics and consumers may be a bit cold on the tech now but he still believes that there is much to celebrate
Read More »Opinion: Shared Destiny
In online games narrative often comes secondary to gameplay, but Jem Alexander argues that it’s Destiny 2’s strength of story and world building that keeps its claws in him and encourages cooperative play
Read More »Why is today Video Games Day?
You've probably received the marketing emails and promoted social media posts already. It's #videogamesday. But where did Video Games Day come from?
Read More »Opinion: From Dark to Light
Sean Cleaver was an early adopter of The Long Dark. Now the game has come out of Early Access and Game Preview, he takes a look at the evolution of the game’s UI during the programme
Read More »Opinion: Social Life
Nintendo is closing down another of its social experiments, Miiverse. It’s the latest in a long history of abandoned social functions in both home console and handhelds. Jem Alexander ponders whether any social gimmicks can cross console generations and, if so, which
Read More »Wired Production’s Leo Zullo on supporting mental health awareness
Three years ago, I had the pleasure of meeting Luca Dalc, the founder of LKA, a small indie developer from Italy. He presented a demo of The Town of Light. It blew me away and ticked so many personal and professional boxes: an Italian developer with a great game – …
Read More »Opinion: Narrative design: Why and when?
Writer Greg Buchanan and Linx Agency’s Benjamin Ryalls, look at why your project needs a writer earlier
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