Developer Byron Atkinson-Jones recently took a class with students from the Prince's Trust and found a surprising trend amongst the games designed by his pupils
Read More »OPINION: OP Talent on how to create a successful influencer campaign
Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …
Read More »OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience
To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a child, I was passionate about video games, and I really wanted to be involved and to be able to share …
Read More »OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success
At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …
Read More »Opinion: Solving the design hiring problem
Jon “Swede” Selin, VP of design at Pocket Gems, guides us through his hiring process for new designers
Read More »Opinion: A short argument for short games
Mike Bithell considers the place of smaller, two-hour experiences in an industry full of 40+ hour epics
Read More »Cross-Wires: Why is Cross-Play an issue?
Is it miscommunication, strategy or is it a genuine concern that cross-play will be a danger to players?
Read More »Opinion: For Local People
Local multiplayer is coming back, and it’s bringing friends. Jem Alexander contemplates how his social gaming habits are changing and whether it could be an industry-wide trend for the better
Read More »Was VR the biggest loser of E3 2017?
New titles were announced, but it did seem that the VR jets have cooled this E3. But why?
Read More »Beyond Good and Evil 2 steals the E3 show
Ubisoft announced the long awaited sequel after a strong showcase, proving that patience is key
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