MCV/DEVELOP News, events, research and jobs from the games industry
Studio director at EA-owned Pet Society developer says traditional IP will pour into social networks
Read More »Valadares confirmed for State of Independence
Playfish dev will speak at York-based indie games event
Read More »David Doak gets £50k for Facebook project
New studio Zinkyzonk to cross-pollenate Mafia Wars and Pet Society
Read More »Facebook giant targets retail
EA-Owned Playfish plans to seriously grow the audience for its social games – by forging partnerships with leading High Street brands. The otherwise online-only firm has tied-up with the likes of Sainsbury’s, HMV and even games-shy WHSmith to sell in-game currency cash cards. While the developer offers a range of …
Read More »Kotick: Social game biz model â??unprovenâ??
Though adds the firm is carefully reviewing opportunities
Read More »Playfish to build on EA IP this year
Recently acquired studio may be working on seminal PC franchise The Sims
Read More »Playfish talks of â??exploring new platformsâ??
As Sony and Microsoft look to integrate free-to-play MMOs, will Playfish set the pace?
Read More »Playfish relishing EA franchise projects
Does EAâ??s social games studio have new plans for established IP such as The Sims?
Read More »EAâ??s new Plaything
Playfish CEO Kristian Segerstrale discusses the studioâ??s new direction
Read More »EA: $100m at stake on Playfish performance
Playfishâ??s price tag could peak at $400 million
Read More »