MCV/DEVELOP News, events, research and jobs from the games industry
The boss of Sony-owned developer Polyphony Digital has stated that his upcoming racer Gran Turismo 5 is likely to get a simultaneous worldwide release – with many still tipping the title for an arrival in 2009. Thegame is still under development but itsrelease is not too far,” Kazunori Yamauchi stated, …
Read More »Sony targeting Wii owners
Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3. Earlier this week the format holder revealed plans to spend over 80m on European marketing efforts for the redesigned console, which arrives on Tuesday, September 1st priced at …
Read More »GTA: Chinatown Wars PSP dated
Publisher Rockstar has confirmed – via the medium of Twitter, no less – that the PSP version of Grand Theft Auto: Chinatown Wars will be released in North America on October 20th. The studio has also confirmed that the game will be available both as a boxed product and as …
Read More »PS3 Slim is good news for FFXIII
In truth, had Sony have increased the price of PS3 and Square Enix decided to sell Final Fantasy XIII for 100 it would still have sold millions – but Sony’s PS3 price reduction is still good news for FFXIII, the game’s producer has said. Now that the hardware is becoming …
Read More »Hirai explains new PS3 logo
SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …
Read More »Sony making a loss on PS3 Slim
Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …
Read More »Sony spending £82m on Euro marketing
In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …
Read More »Sony adopts ‘PlayStation thinking’
SCE global boss Kaz Hirai has revealed that part of his job description is to promote ‘PlayStation thinking’ throughout other Sony divisions. Hirai also manages Sony’s Networked Products & Services Group, which includes PlayStation, as well as personal computers and electronics, as well as their relevant design and development arms. …
Read More »PS3 Motion Control coming next spring
SCE worldwide president Kaz Hirai has confirmed that the PS3’s motion control system – dubbed ‘the magic wand’ – is set for launch in spring next year. Speaking at Gamescom in Cologne last week, Hirai said that Sony required some great software” in order for a successful launch. We are …
Read More »Sony: £250 was the best we could do
SCEE president Andrew House has answered those who claim that Sony’s 50 PS3 price cut didn’t go far enough by saying that a 50 drop was simply as far as the platform holder could go. Of course consumers will absolutely always say 100 off is better than 50,” House admitted. …
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