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Sony Europe’s intention to further the recognition and muscle of the PlayStation brand throughout 2010 has been bolstered with news that SCEE ahs signed Target Entertainment as a consumer product agent for PlayStation. Included within the deal is the PlayStation brand itself as well as the PS3, PSP, PS2, PSOne …
Read More »Capcom: Downloads more important than retail for PC
Japanese publisher Capcom has stated that it now believes that digital distribution is more important to the PC market that traditional High Street retail. Is digital distribution more important to the PC than retail? For me? Absolutely. No question in my mind,” Capcom’s vice president of strategic planning Christian Svensson …
Read More »NPD: Gamers prefer boxed product
Whilst the drive towards digital distribution continues to gather pace, leading North American games analyst NPD has stated that gamers still prefer boxed product – and that 58 per cent have still never downloaded a game. Edge reports that speaking at last week’s DICE Summit in LA, NPD’s Anita Frazier …
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