MCV/DEVELOP News, events, research and jobs from the games industry
The impending release of the new, slimmer PS3 model has provoked a rebranding that stretches to the retail boxes. The new style of box art will be used for upcoming releases, such as Konami’s Pro Evolution Soccer 2009 (pictured right). While they remain the same size, the console name is …
Read More »PS3 Slim down to £229.99
UK online retailer ShopTo has reduced the PS3 Slim to 229.99. The offer is available to those who pre-order the console, and the retailer promises to deliver on the release day (September 1st) as long as orders are placed before 12pm on August 30th. If consumers do not receive the …
Read More »Hirai explains new PS3 logo
SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …
Read More »Sony making a loss on PS3 Slim
Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …
Read More »Sequel trio joins PS3 Platinum
Sony has announced three new additions to the PS3 Platinum range. Killzone 2, Resistance 2 and Motorstorm: Pacific Rift, sequels to some of the company’s biggest first-party titles, will be re-released under the value label. The new Platinum games will hit shelves in Europe on September 2. No prices have …
Read More »US: NPD predicts PS3 sales surge
The new slimline PS3 and its price cut could boost sales of the console by 60 per cent in the US, NPD reports. The firm made the statement to Information Week, but warned that price alone won’t see Sony narrow the gap between the PS3 and its rivals, citing the …
Read More »Sony: £250 was the best we could do
SCEE president Andrew House has answered those who claim that Sony’s 50 PS3 price cut didn’t go far enough by saying that a 50 drop was simply as far as the platform holder could go. Of course consumers will absolutely always say 100 off is better than 50,” House admitted. …
Read More »Sony: Were head-to-head with MS
PlayStation platform holder Sony is in bullish mood ahead of the upcoming launches of both PS3 Slim and PSPgo, believing that its two new machines have given it the footing it needs to square up to the challenge posed by Microsoft’s Xbox 360. We’ve competing very seriously, head-to-head, with Microsoft …
Read More »Sony promises no PS3 shortages
Despite yesterday’s warning from retailer Amazon that the new PS3 Slim is likely to be in short supply come its release next month, SCEE president Andrew House has claimed that his firm has ensured that the transition from the old to the new will be seamless I’m very pleased with …
Read More »House: Expect ‘significant’ sales spike
Sony says retailers should expect a major increase in PS3 sales when the new slimline console arrives next month with 50 off the price. Speaking to MCV at the inaugural Gamescom trade fair this week, SCEE president Andrew House said that the firm was closely tracking its prior activity on …
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