MCV/DEVELOP News, events, research and jobs from the games industry
When the original Watch Dogs hit shelves in May 2014, the reception was something of a mixed bag. On the one hand, it was a big seller, becoming the fastest-selling new IP at the time, going on to sell well over a million units in the UK alone. But many …
Read More »Ubisoft: ‘PS4 and Xbox One will bring back lapsed gamers’
Ubisoft has a huge portfolio of games for Sony and Microsoft’s new machines, including a number of major new IPs. MCVspeaks to UK boss Rob Cooper on the publisher’s sky high expectations for the next-generation. Ubisoft is supporting PS4 and Xbox One with some big new IPs. What are you …
Read More »FEATURE: The next Assassin’s Creed
Have you noticed that the number of annualised franchises in games is actually shrinking? As the mid-tier of boxed games essentially vanishes off of High Street shelves and top publishers knuckle down solely on triple-A, retailers have been banking on fewer hits to see them through. A total decrease in …
Read More »INTERVIEW: Rob Cooper
2011 marks the firm’s 25th year in the business, but even without that, Ubisoft’s UK division has plenty to celebrate. Managing director Rob Cooper talks to MCV about notable achievements and an even more promising future… Obviously you’re celebrating 25 years of Ubi this year, but it’s worth celebrating your …
Read More »Celebrate 25 years of Ubisoft with MCV
Ubisoft, one of the world’s premier video game publishers is 25 years old, and MCV has put together a special magazine to celebrate. MCV subscribers received their copies of the magazine last week – but from today everyone can read the 24-page supplement online or download it via the MCV …
Read More »Ubisoft: Next-gen should come sooner rather later
The next iterations of PlayStation and Xbox hardware can’t come soon enough, according to the UK boss of publisher Ubisoft. When asked by an interview with MCV when he thinks new hardware might be debuted to the public, Rob Cooper replied: "I’ll leave that up to Microsoft and Sony to …
Read More »Ubi: Michael Jackson will sell 1m+
Michael Jackson: The Experience will be Ubisoft’s latest million-selling sensation, the publisher has told MCV. Speaking in an exclusive interview with MCV, UK MD Rob Cooper says the firm was approached by Michael Jackson himself – long before his death – to create a game based on his iconic dance …
Read More »EA backs MCVs ASA complaint
Electronic Arts has backed MCV’s complaint to the Advertising Stands Authority over the Government’s controversial print ad for its Change4Life campaign. Since MCV announced last week that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, Codemasters, Konami, Future, Tiga, Atari and Sega have all …
Read More »ACTIVISION BLIZZARD: Ubisoft welcomes new competitor
Ubisoft has moved to greet the mega-publisher Activision Blizzard to the international industry – and said that it can comfortably ‘rise to the challenge’ of the new competition. Ubisoft’s UK managing director Rob Cooper told MCV: "Ubisoft are well placed to meet any challenge with our strategy of strong internal …
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