MCV/DEVELOP News, events, research and jobs from the games industry
The UK games industry needs to increase its retail base before the next gen consoles, says Sony. The firm told MCV it hopes the PS4 can provide the ‘kick in the market’ that the High Street is crying out for. And encourages existing specialists to expand its store count and …
Read More »ANALYSIS: PlayStation 4 – A sensible plan served with trademark waffle and hype
MCV editor-in-chief Michael French says Sony is changing its tune with PlayStation 4, despite some bad habits. Bathed in the gobbledegook of a thousand suits, showered in the light of video after video of noisy shootybang games, and devoid of firm details such as price, date, and what it actually …
Read More »Sony takes Wonderbook on huge UK tour
Consumers will get a chance to go hands-on with Wonderbook and JK Rowling’s Book of Spells during a lengthy tour of the UK. Taking in eight venues across between September 13th and December 2nd, the tour is set to include various interactive elements, as well as promotions and prizes designed …
Read More »Sony kicks off Wonderbook campaign at HMV this weekend
UK consumers will be able to go hands-on with Wonderbook and J.K. Rowling’s Book of Spells at HMV Oxford Street this weekend. Between Saturday, August 25th and Monday, August 27th, Sony will be taking to the stage at the back of the ground floor, with a dedicated sampling area and …
Read More »Alan Duncan leaves the games industry
Former SCE UK marketing director Alan Duncan has accepted a role at lettings specialist Upad. The move signifies his departure from the games industry, a career that began in 1998 when he was hired by GT Interactive. Duncan left Sony’s games team last month after 13 years with the PlayStation …
Read More »Sony: ‘Vita’s killer games are still to come’
SCE UK chief Fergal Gara admits he’d love to see Vita selling better, but believes its best months are still to come. The MD told MCV that with Call of Duty, FIFA, Assassin’s Creed and LittleBigPlanet on the way this Christmas, there’s every reason to believe the machine’s performance will …
Read More »Interview: SCE UK MD Fergal Gara
MCV sat down with PlayStation UK boss Fergal Gara shortly after E3 to discuss Vita, Wonderbook, the challenges at UK retail and how PSN can grow the market for all. Vita has had a difficult start in terms of sales. Has it been a total disappointment?We would love it to …
Read More »Alan Duncan leaves PlayStation UK
Marketing director Alan Duncan has left SCE UK after almost 13 years at the platform holder. Duncan began his career in the games industry at GT Interactive in 1998, but joined Sony a year later as product manager. He then moved up to marketing manager and then marketing director, a …
Read More »Mark Howsen moves from SCE UK to SCEE
Sony UK has announced that UK sales director Mark Howsen is moving to SCEE to become its new commercial development director. His new responsibilities include SCEE’s licensing programme, in-game advertising and new business development. The move will happen on April 23rd. Howsen has been at SCE UK for almost 13 …
Read More »Pre-owned Vita players will still get Trophies
Vita owners have found a workaround that will enable them to earn Trophies from second hand games. Fears first arose when it emerged each pre-owned Vita title locks Trophies to the first owner, perhaps as a deterrent to the used games market. The message reads: "You cannot earn trophies in …
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