Tag Archives: scee

PS Vita – 11 games for European launch

SCEE this evening revealed more details about the February 22nd launch of its new handheld games device. PlayStation Vita will come with 11 first-party launch games the firm announced at a London briefing this evening. The firm’s Sony Worldwide Studios Europe Michael Denny claimed that the line-up is one of …

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PlayStation Vita UK release confirmed for February 22nd 2012

Sony’s wasting no time locking in launch plans for its next handheld. The format-holder has tonight confirmed the PlayStation Vita will arrive in Europe, Africa, the Middle East and Australasia on Wednesday, February 22nd. North America gets the handheld on the same day. That’s just two months after the Japanese …

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PlayStation sails into Uncharted waters with £5m marketing splash

Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …

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Games out this week in ANZ…

Key releases this week are FIFA 12 on many platforms, nostalgic PS3 exclusive releases Ico & Shadow of the Colossus and God of War Collection, plus Aussie-developed Escape Vektor for Wiiware. FIFA 12 is set to dominate this week, leaving no stone unturned as it releases on Thursday 29th September …

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OPINION: Fergal Gara & SCE UK; Dead Island’s success; GameCity prize

Over THE past few weeks we’ve reported on managerial role changes at Microsoft, Activision, HMV, Disney and Comet. But the biggest move we broke on MCVuk.com last week: the appointment of top Asda man Fergal Gara as new chief of SCE UK.He’s signed up for a closely-watched gig. Only weeks …

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Sony UK splashes £3m on Resistance 3

Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …

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Fergal Gara named SCE UK MD

Fergal Gara is the new VP and managing director of Sony Computer Entertainment UK and Ireland, MCV can reveal. The former Asda entertainment boss has also worked for EMI and BBC. Whilst at Asda, Gara managed the music, video and games categories. It was under his guidance that the grocer …

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Sony’s House pays tribute to new SCEE boss

SCEE is in safe hands with Jim Ryan at the helm, says PlayStation’s incoming CEO Andrew House. In his final interview as SCEE boss, published exclusively in MCVnext week, House paid tribute to the man he has worked alongside for more than two years. He said:You could not have had …

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