Tag Archives: sega

Sega serves up £1m ad campaign

Virtua Tennis 4 has been backed by a 1m marketing plan to ensure it’s a smash hit with gamers. The Sega sports title will benefit from a series of online, TV and print advertisements around the game’s release on Friday, April 29th, the day of the Royal Wedding. Ads will …

Read More »

Massive publisher support for Gamescom

This year’s Gamescom is on course to be the biggest iteration yet as publishers and platform holders alike pledge their support for the show. Event organisers Koelnmesse report that there are 20 per cent more exhibitors signed up for Gamescom than there were this time last year. We are clearly …

Read More »

Sonic Generations speeds into view

Sega has at last officially confirmed the rumours that Sonic Generations is to be the next title for its speedy blue mascot. The twist this time out is that Sonic will be playable both as he was back in his debut in 1991 and as he is now is his …

Read More »

MCV AWARDS: In Pictures

The biggest names in the UK games trade descended upon the Brewery for the MCV Industry Excellence Awards last night. The event began with the Sega-sponsored pre-drinks at Parker McMillan, with eager industry execs making the most of the free drinks. Leading nominees including Nintendo then made their way up …

Read More »

Industry giants ready for biggest Gamescom yet

The organisers of Gamescom have announced a number of key exhibitors that have already signed up for the increasingly prominent show’s 2011 iteration. EA, THQ, Konami, Capcom, Namco Bandai, Nintendo, Sony and Microsoft are to have a presence at the event, which last year attracted over quarter of a million …

Read More »

Kinect gets first ‘adult’ title

Microsoft Xbox 360 Kinect will take a small step in the traditional heartland of gaming later this year when the device receives it’s first adult-rated title. Sega’s Rise of Nightmares has been granted an M (mature) certificate in North America. It has already been granted a BBFC 18 rating in …

Read More »

Motorstorm and Yakuza delayed

Two key console releases have seen their release dates pushed back in Japan following the terrible destruction suffered by the country at the end of last week. Andriasang reports that Sony’s Motorstorm: Apocalypse was scheduled for release this Thursday (March 17th) but has now seen its release date changed to …

Read More »

Sega to support Earthquake relief fund

Sega and its UK studio Sports Interactive have pledged to donate a portion of revenues to a Japan earthquake relief fund. All money generated from the iPhone app Football Manger Handheld 2011, over a seven day period, will be channelled to a charity aiming to help and restore the disaster-struck …

Read More »