Tag Archives: sega

Segas profits rise 200%

Sega Sammy Holdings has posted a year-on-year increase of almost 200 per cent for its fiscal year ending March 31. Profits hit 151.8m in the period, up from a loss of 171.3m in the same period last year, while total sales were down 10.4 per cent year-on-year. These figures take …

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Sega urges digital caution

Though digital retail will inevitably grow to occupy a key chunk of the console games market, the VP of sales and marketing at Sega US Alan Pritchard has warned that the industry must not repeat the mistakes seen in the mobile rush earlier this decade. We are obviously looking at …

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OPINION: Sega’s new saga

Recent news that Sega has cut back on staff numbers only told the horrible half of a fairly revealing transformation at the company. You can see the details here, but in short the firm is steeling itself for the digital future by consolidating its boxed product strategy for Europe and …

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Retail backs GamesAid charity pack

UK retailers will work together to raise 500,000 by stocking a new charity pack of video games. Put together by GamesAid, the triple-title bundle will retail for just 29.99 and arrives on June 25th. Key titles Tomb Raider: Underworld, Sega Superstars Tennis and Fuel form the bundle and have been …

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Pritchard takes Sega US hotseat

Sega’s European MD Alan Pritchard will move to the US next month to become vice president of sales and marketing for Sega America, MCV can reveal. His replacement as the boss for Sega Europe will be Jurgen Post. Pritchard was promoted to Euro MD last year following a successful stint …

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Sega defends Alpha Protocol DRM

Details about the requirements of the Uniloc: SoftAnchor DRM that Sega has chosen to ship with the upcoming PC release of Alpha Protocol have been outlined by the publisher in an extensive blog post aiming to alleviate gamers’ concerns. Gamers will be required to have an internet connection to activate …

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Cancelled Aliens RPG was complete

The CEO of development studio Obsidian has claimed that his studios’ cancelled Aliens RPG was, to all intents and purposes, complete when Sega decided to pull the plug. If you had come in and played any of the last builds we were working on, you would have said it was …

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