Tag Archives: strauss zelnick

When Strauss Zelnick and his team walked into Take-Two’s offices in 2007, the publisher was in disarray. The firm had become wholly reliant on its indomitable Grand Theft Auto series. It had been damaged by financial scandal involving a former CEO. And it was posting huge losses. So in March …

'If Microsoft has figured out a way to tax used games, then we should get paid too,' says Zelnick

Strauss Zelnick hopes effective development spending and marketing will see publisher through next-gen transition

'We don't expect to see a meaningful change in what it costs us to release our products'

Those 'not capitalised for transition' won't make the cut says Take2 CEO

Better visuals don't necessarily mean a higher price tag, says Take 2 CEO

Lower than expect sales for Max Payne 3 and Spec Ops: The Line blamed for poor showing

Where is Grand Theft Auto V? When is it? What platforms will it be released on? Can it claim back its title of ‘biggest franchise in the world’ from Call of Duty? The answers to these questions have been rumoured, suggested, speculated on and debunked over and over since Rockstar …

The global games industry no longer needs to rely on Christmas, says Take-Two. CEO Strauss Zelnick believes that customers will come out to buy the best games no matter what time of the year it is. And he ought to know. Take-Two’s Rockstar label launched its last four titles – …

'There is still ample opportunity in the market if you deliver high quality', says Zelnick