Tag Archives: threat

OPINION: GAME’s digital defence

GAME has both the most envied and reviled position in the UK games industry. As the ward of the two goliath High Street games brands, it isn’t just at the coalface of games retail – it is the coalface. When a new console arrives and the industry takes off, GAME …

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GAME: Digital threat is ‘overblown’

Ian Shepherd has warned that the switch to online content and digital distribution will come much slower than the pundits claim. But, nevertheless, the new CEO of GAME said the retail giant is preparing itself for the digital era by evolving into a ‘multi-channel’ brand. The market is down 17 …

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Activision: CoD hasnt peaked

It’s out on multiple formats, it’s got a record marketing spend behind it and it’s a fundamentally great game – those are the reasons why Activision thinks Call of Duty: Black Ops can better the record-breaking performance of Modern Warfare 2. Furthermore, Activision thinks the series can continue growing its …

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Blockbuster admits bankruptcy danger

The troubled tale of former movie rental giant Blockbuster has taken a turn for the worse with the company admitting for the first time that a fall into bankruptcy could be inevitable. So bad are the chain’s finances that the Financial Times claims it is having trouble securing the supply …

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Casual no threat to core, claims analyst

It’s common knowledge that casual and social games markets continue to increase with importance – but that doesn’t mean the core games sector is under threat, one analyst has claimed. We reject the notion that competition from non-traditional video gaming formats such as the iPhone and social gaming have significantly …

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Livingstone: Pre-owned threatens boxed market

UK development legend Ian Livingstone has raised concerns over the growth in pre-owned sales on the High Street – suggesting the practice may force publishers and studios to bypass traditional retail. Speaking exclusively to MCV, Eidos life president Livingstone predicted that IP owners will begin looking to online activation codes …

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