MCV/DEVELOP News, events, research and jobs from the games industry
We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …
Read More »Channel 4 recruits first games commissioning editor
Ex-DMA and Rage producer Colin Macdonald to 'commission games complementing TV projects'
Read More »Microsoft seeking TV exec for Xbox Live
Current and former NBC execs reportedly approached to take on new role
Read More »Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes Uncharted 3, GT5, Battlefield 3, FIFA 12 and Karate Kid on Blu-ray for 259.95. The firm says Christmas spending is …
Read More »LoveFilm hits Xbox 360 with new dashboard tomorrow
Microsoft has confirmed that streaming movie service LoveFilm will arrive on Xbox 360 tomorrow alongside the rollout of the console’s new firmware and dashboard design. LoveFilm has been available on PS3 for some time. In the US the new service will be joined by a number of others, too, such …
Read More »Asda introduces £98 HD TV
UK supermarket chain Asda is selling a 19-inch HD-ready TV for under 100 this Christmas. The Luxor TV also comes with built-in Freeview giving buyers access to 50 channels and 24 radio stations.It’s the latest deal from Asda following its 40 Blu-ray player it promoted last month. Asda is also …
Read More »Four game bundle kicks off PS3 Xmas ad campaign
Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign. Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95. Ads …
Read More »Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »VIDEO: Rooney stars in FIFA 12 Xmas TV ad
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts. And who better for the job than England and Manchester United forward Wayne Rooney? The hot-headed footballer is one of five global star players to appear in …
Read More »Xbox 360 adopts Verizon cable TV service in US
Verizon has announced a new deal with Microsoft in the US that will see Xbox 360 offer a varied cable TV service as part of its US offering. Customers of Verizon’s high-speed internet service FiOS can now sign up to the Xbox version. This will allow them to watch live …
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