Tag Archives: tv

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

Hit TV drama series NCIS will be heading to consoles next month in the form of a point-and-click-style adventure game. Ubisoft will publish the title on Xbox 360, PS3, PC, 3DS and Wii on October 28th. Players will be able to control their favourite characters from the show in third-person …

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …

Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first. The 30-second advertisement will runon ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports targeting men aged between 16 and 34 years old. It …

Codemasters is to use ITV’s Champions League coverage to propel its upcoming console and PC title F1 2011 into the public limelight. The game’s debut 30” TV ad will be aired on the evening of Wednesday September 14th during ITV’s Champions League match. EA recently used the heavyweight Premier League …

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from …

EA’s annual all-star FIFA ad has become somewhat of a tradition, and this Sunday the UK public will get their first look at this year’s version. Running under the tag line FIFA 12 – Love Football, Play Football”, the ad will debut during the Manchester United and Arsenal match this …

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 20th to …