MCV/DEVELOP News, events, research and jobs from the games industry
Activision Blizzard has underlined the importance of retail in the success of Guitar Hero 5. The publisher has arranged to have a strong in-store presence, as well as some appealing pre-order incentives to drive customers to retailers on September 11th. Retailers are absolutely crucial to every Guitar Hero launch,” senior …
Read More »Weekly UK sales dip below £15m
The UK weekly video games market value continues its August slide, slipping to under 15 million for the first time in three months. According to MCV calculations, based on this week’s Gfk-ChartTrack/ELSPA weekly report, the UK market dropped to 14.8 million for the week ending August 22nd, a five per …
Read More »Tiga’s final tax break report
Read the key issues outlined in Tiga's most comprehensive report yet
Read More »NFS Shift UK Championship announced
Ahead of the release of Need for Speed: Shift on September 18th, publisher EA has teamed up with the UK’s leading games retailer GAME to run a nationwide competition that takes place in key GAME outlets. Kicking off on August 28th, heats will take place in 49 stores across the …
Read More »The NESTA report in numbers
Did you know that 80% of surveyed publishers would boost their dev funding if the UK introduced subsidies? More stats inside.
Read More »Its official: Xbox 360 price cut announced
The speculation can finally come an end. From tomorrow the Xbox 360 Elite 120GB will cost 199.99 in the UK – that’s a drop of 30 from the current RRP. And as expected, the price of the Xbox 360 Arcade has increased by the same amount to 159.99, though Microsoft …
Read More »Fears over â??culturally Britishâ?? tax test
Clause in proposed UK tax credit plan â??could be mishandledâ??
Read More »Employment ‘to fall’ across UK game studios
NESTA Report: Majority of surveyed UK studios expect little or no growth
Read More »NESTA’s tax break report in full
The ground-breaking report on subsidies for the UK games industry
Read More »Sony spending £82m on Euro marketing
In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …
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