After what seems like an eternity of legislation limbo, PEGI age ratings for video games have become law in the UK today. UKIE has done a great job of getting decent coverage of the achievement on the BBC this morning – all the more impressive considering the blanket reporting of …
Read More »FEATURE: PEGI is law – what now?
A lot has happened since Tanya Byron first put pen to paper on her Byron Review in September 2007. We’ve had the on-set of the global recession, swine flu, Barack Obama, the volcanic ash cloud, two major earthquakes, a tsunami and the death of Michael Jackson. Elsewhere, Manchester United (twice), …
Read More »Indies call for more digital cards
Independent retailers want the chance to stock a larger range of digital cards. Top High Street indies told MCV this week that they want to be able to sell the sort of digital download cards currently available in big name rival GAME. What we really want is a consignment stock …
Read More »TV advertising loses appeal for games firms
Major games publishers are turning their backs on TV advertising. Marketers have told MCV they have been scaling back their TV spend and focusing more of their efforts online. For the first half of 2012, there’s been 23 per cent fewer video game UK TV campaigns, according to research firm …
Read More »UK CHARTS: He is the Batman… again
The world’s decent into Bat-fever has no doubt played a part this week in helping Warner Bros’ LEGO Batman 2 to its fifth consecutive UK No.1 this week. That’s the best consecutive performance posted by any title so far in 2012. However, whilst the Dark Knight saw a ten per …
Read More »MCV reports on Daily Mail story, descends into nonsense
Let’s get this straight before we even get to the details – this is definitely Microsoft’s fault. Not the kid’s for spending all the money. Not the dad’s for letting her child have access to her bank card. Dispel thoughts of bad parenting. Close your eyes, breathe deeply and become …
Read More »PEGI ratings change dated for July 30th
PEGI will assume sole control from the end of the month
Read More »PEGI ratings go official on July 30th
July 30th is the day that the full-blooded new PEGI age ratings system for video games will go live in the UK. Games released in the UK are currently rated by both PEGI and, if they contain mature content, the BBFC. PEGI will assume sole control from the end of …
Read More »"Games are no less rewarding than Shakespeare"
Taking to the stage at the Develop Conference Star Wars and Willow actor Warwick Davis has revealed that his recent involvement in making games has been ‘no less rewarding’ than acting on stage in a Shakespeare production. "As an artist and producer you want to find other ways to spread …
Read More »Koch: ‘Nobody is abandoning physical’
Having won new deals to handle Sega and THQ games in Europe, Koch Media boss Klemens Kundratitz says a paradigm shift lies ahead for publishers on the continent. The distributor expects more games publishers to abandon costly regional operations in favour of local partners as they try to invest more …
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