Keith Vaz, Labour MP for Leicester East, has once gain used his position of power to launch an unwarranted attack on the games industry. As spotted by Spong, Vaz made the following request in the House of Commons on December 1st: Could we have a debate next week about the …
Read More »Week one or bust? The shocking truth about new releases
Much like the big Hollywood movies, triple-A games have become all about the opening weekend. Sales and marketing experts are focusing their efforts on those first few days. Midnight launches – our version of a film premiere – are becoming increasingly extravagant. We’ve had tanks driving down Oxford Street and …
Read More »Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »Software Sales Monitor: Market makes £54.6m
The market value dipped ten per cent to 54.6m, down from last week’s 60.9m. That’s still a huge amount and should increase as Christmas approaches. Unit sales were down only slightly (two per cent). This was driven by a series of Black Friday promotions. It was one of the last …
Read More »Modern Warfare 3 topped Sainsbury’s sales list
In its first week of release, Activision’s Call of Duty: Modern Warfare 3 was the single best selling product at supermarket giant Sainsbury’s. It’s one of the starkest illustrations yet of the changing landscape of the games retail sector in the UK. The Telegraph reports that the retailer also predicts …
Read More »Newell: Piracy is a non-issue for Valve
Valve boss Gabe Newell has challenged the notion that software pricing is the driving force behind games piracy. Instead, Newell insists that piracy can be conquered with a sufficiently strong service offering. "We think there is a fundamental misconception about piracy,” he told The Cambridge Student, as spotted by GameSpy. …
Read More »Vaizey: UK needs to invest in dev talent
'The economic and cultural value of the UK's video games and VFX sectors presents a great opportunity for UK-based businesses'
Read More »Aussie Telegraph claims ‘Video Games Sending Kids Crazy’
Earnest and reputable mainstream newspaper The Daily Telegraph has today run a headline warning parents about the dangers of videogames. The print edition ran the headline ‘Video Games Sending Kids Crazy’, while online the tag was ‘Games Wage War on Young Minds.’ Meanwhile, thefull articlecarried the significantly more descriptive headline …
Read More »UK CHARTS: MW3 in control as Top Ten stabilises
Activision’s Call of Duty: Modern Warfare 3 is the UKIE Gfk Chart-Track All Formats No.1 for the third week in a row. Notably, that’s another achievement that predecessor Black Ops failed to manage, as that was knocked off the top in its third week by Sony’s Gran Turismo 5. There …
Read More »5th Cell CEO: $60 boxed game model is broken
The boss of successful independent developer 5th Cell has in no uncertain terms said that the full-price boxed retail model is no longer fit for purpose in the modern games industry. The $60 boxed game is a broken model,” CEO and creative director Jeremiah Slaczka told GameInformer. It was always …
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