MCV/DEVELOP News, events, research and jobs from the games industry
The UK video games industry is filled with ambitious young talent who quickly establish themselves within the trade – but who are the most prominent rising stars? MCV profiles the brightest talent of 2011. Johnny ChiodiniAge: 23Video Producer, GameSpot UKChiodini produces the video content for GameSpot UK. Since joining back …
Read More »FEATURE: Have the supermarkets failed in pre-owned?
Last year, Argos, Asda and Tesco made headlines by accepting trade-ins. For years, second-hand was the domain of the specialists – GAME’s way of coping with the aggressive pricing of online retailers and those pesky grocers.Suddenly this was under attack. Tesco would accept used games in its Extra stores, Asda …
Read More »Core games star in strong September
A big month for core gaming helped UK games retailers take 125.6m during September. It is only a slight drop of 1.5 per cent compared to September 2010.This is because it was higher-priced core games– such as FIFA 12, Gearsof War 3 and Dead Island – that sold the most …
Read More »FEATURE: Christmas marketing
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown of every major moment… UBISOFT Six titles will benefit from the bulk of Ubisoft’s marketing investment this quarter – but …
Read More »US games market down again
The US video games market suffered yet another month of decline in September, according to the latest data from NPD. Its overall value fell six per cent year-on-year to $1.16bn. Console hardware suffered a nine per cent drop to $349m. Microsoft once again bossed the market selling 438k Xbox 360 …
Read More »OPINION: Spending money to make money
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …
Read More »GAME: Don’t forget about Q1, Q2 and Q3
The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …
Read More ȣ165m marketing bonanza to cheer up Christmas
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …
Read More »GAME ‘won’t be drawn into a price war’
GAME CEO Ian Shepherd believes the Group can be a major player online without being drawn into a price war. The firm’s major online rivals – including new arrivals Asda and GameStop – have been aggressive on price in a bid to win market share. But Shepherd believes that GAME …
Read More »Retailers cash in on £120m audio craze
The High Street could make in excess of 120m this year from the booming online game headset market. This ultra-competitive sector lets stores get in on the increasingly important multiplayer segment. It is tipped to be the ultimate margin maker for upcoming hits Modern Warfare 3 and Battlefield 3. High-end …
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