Cars is probably the closest thing Pixar has had to a critical flop. It isn’t, obviously. Its Rotten Tomatoes score of 74 per cent is far from awful, but seeing as all of its other 11 movies have scored over 90 per cent (Toy Story 1 and 2 managed 100 …
Read More »FEATURE: Games for kids
Two factors are dovetailing to create growth in the pre-teen gaming market.Firstly, there is the traditional migration down the demographic that comes about as a generation of hardware enters its second, third and fourth years. Secondly, the popularity of the Wii plus the Move and Kinect peripherals mean that games …
Read More »Games mags survive Future cull
Future Publishing has confirmed to staff which titles are to be sold or closed as part of the recent job losses revealed by MCV last week – and the company’s video games teams have survived unscathed. The Guardian reports, however, that eight titles are less fortunate, with DVD & Blu-Ray …
Read More »EA: Boxed games just 55% of the market
The global games market is getting pretty close to a 50/50 split between digital and physical revenue, according to a senior EA Sports exec. EA Sports worldwide studio boss Andrew Wilson told attendees at the opening day of the Brighton Develop conference that the firm’s research says last year digital …
Read More »MCV GameTime (week ending July 15th)
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics …
Read More »UK games market tumbles to new low
Another month, another bleak story about the state of the UK games retail market. This time, 78.4m was spent on boxedgames last month. That’s a six per cent drop on the 83.5m generated during June 2010.In terms of the amount of video games sold, the number isn’t quite so bad. …
Read More »Its too late for game retailers to start offering digital downloads
Online retailer Gameseek has warned other boxed game retailers that it’s too late to join the digital download market. The website – which has been online since 2000 – scrapped its download service earlier this year due to low demand. MD Stephen Staley told MCV that the success of established …
Read More »OPINION: The Nightmare Before Christmas
Our three leading stories in this week’s edition of MCV magazine paint a pretty clear picture of the flux gaming currently finds itself.The traditional retail market continues to shrink. It’s been long predicted, but that makes it no less pleasant to live through. Nothing is filling the 50m year-on-year shortfall. …
Read More »Codemasters wants Pole Position for F1 2011
It was one of the top-selling titles of 2010 and now Codemasters is ensuring this year’s F1 game follows suit. The developer-publisher has invested its biggest ever marketing spend forF1 2011.Last year’s F1 2010 was backed by Codies’ largest ad campaign at the time and went on to sell over …
Read More »Deus Ex set to kick off market recovery
It’s beena tough six months for the UKindustry, but Deus Ex: Human Revolution is shaping up to be the game that will kick-start the turnaround. Square Enix’s RPG shooter – out August 26th – is being promoted by one of the publisher’s heaviest marketing spends to date.It’s the first big …
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