Long-term industry face and EA founder Trip Hawkins has revisited the two-decade old debate about platform holder software licensing, blaming it for the death of creativity in the modern market. I think we actually had our golden age when game development was using floppy disks and it was an open …
Read More »Asda predicts 2013 market turnaround
UK games retail can expect another 18 months of decline before things start growing again,says Asda. The firm was talking following last month’s E3 conference, with games chief Andrew Thompson describing the games on show as ‘unbelievable. ‘The quality is so high now,” Thompson told MCV. You don’t really see …
Read More »Runners raise £11k for SpecialEffect
On Sunday July 10th a group of the UK games industry’s finest gathered to run the British 10k race in London to raise money for games charity SpecialEffect. Fancy dress was the order of the day with stars such as Mario, Sonic, Lara Croft, Price of Persia and Plants vs …
Read More »Market rebound unlikely unless we get hardware price cuts
Ahead of the publication of the June US video games market numbers, Wedbush Morgan analyst Michael Pachter has predicted big drops for every major format. We expect hardware sales of 325,000 Wii units (down 23 per cent year-on-year), 355,000 Xbox 360 units (down 21 per cent year-on-year), 240,000 PS3 units …
Read More »Introducing MCV Gametime
In a new weekly feature, we look at the overall advertising activity for video games on TV. This is provided by specialist communication firm Generation Media which focuses on the entertainment and leisure industries. In week one we take a look at the year-on-year weekly marketing dynamics from January 1st …
Read More »Digital gamers spend £24 a month
Gamers are spending over 20 every month on digital content. MCV’s survey into the habits and opinions of download-loving gamers showed that on average regular users of these services spend 24 on apps, virtual items, DLC, downloads and subscriptions. We surveyed 633 gamers that regularly use services like PSN, XBLA, …
Read More »OPINION: Please don’t stop the music
A saving grace of the declining market and associated Wii slow-down has been the resurgence around music games. Activision may have sworn off its take on the category (over-priced DLC and cumbersome plastic peripherals will do that), but the likes of Ubisoft and Nordic Games have, as they say on …
Read More »Wimbledon boost for games
Customers flocked to gaming stores to purchase tennis titles last week as Wimbledon got underway. Sega’s Virtua Tennis 4 hit No.5 in the UK Charts this week and 2K Sports’ Top Spin 4 reached eighth postition. In fact, were it not for the widespread stock issues on the latter title …
Read More »Gove encourages games in schools
Education minister Michael Gove MP discusses the benefits of computer games as teaching tools
Read More »Analyst questions annual franchises
Call of Duty and Assassin’s Creed may have proved that the annual release model can be a success outside of the sports genre, but analyst Michael Pachter has warned others about following the model. "We question the strategy of annual franchises for any game except sports simulations," he said in …
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