GAME wants to trump Eurogamer’s popular Expo by encouraging publishers to debut new games at its own Birmingham show first. GameFest will run for five days in September, the firm has told MCV. The first two days will feature its trade-only managers’ conference. GAME announced the show last week: it’ll …
Read More »Devs up £7m thanks to Budget
After the UK Government announced it would raise R&D tax credits by 200 per cent in today’s Budget, games industry trade body Tiga has claimed the ‘decisive victory’ could be worth upwards of $7 million for developers. The size of the raise is in line with Tiga’s recommendations to the …
Read More »3D: Are we there yet?
Bringing glasses-based 3D to the masses is not a new phenomenon. From the ill-fated Virtual Boy to the flimsy anaglyph glasses given away with kids’ magazines, various gaming and tech firms have tried to master the concept. Over the last two years, 3D has once again found its way back …
Read More »$60 games are ‘exploitative’
Ben Cousins, the general manager of EA’s free-to-play division Easy Studios, has lashed out the high price business model that continues to boss the console market. I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60," he told Rock Paper Shotgun. …
Read More »Sony DADC champions direct-to-consumer service
One difference Sony DADC says it can offer is a direct-to-consumer postal service for small retailers. It gives indies – who may be low on stock or tight for space – the option of ordering a product from Sony DADC and getting it delivered to their customer’s door. If somebody …
Read More »EA Sports scraps paper manuals
NBA Jam will be the last EA Sports title to include a printed instruction manual in the box. The move is effective as of March 1st, spokesperson Rob Semsey confirmed to Kotaku, with Fight Night Champion being the first title to ship sans-paper. The publisher cites environmental causes for the …
Read More »No games for Asdas mini shops
Asda will open 168 new shops this year, but the majority of them won’t stock video games. That’s because 147 of these shops are former Netto stores – outlets considerably smaller (about 8,000 sq ft) than your typical Asda supermarket (roughly 38,000 sq ft). However, the grocer told MCV it …
Read More »OPINION: Uncharted Territory
The question about why we don’t have a digital sales chart yet rolls around regularly. This time things are different.UKIE’s effort is so close you can taste it but need just a nudge at to make it a reality. Of course a ‘digital chart’ can broadly be anything – the …
Read More »THQ: Big Three must let us experiment with new business models
THQ has urged all three major platform holders to be less rigid and open up to new business models. The publisher is currently undertaking what it calls a noble experiment” with racer MX vs ATV Alive, where it is charging 29.99 for the title and letting users add to it …
Read More »Valve: Ad agencies almost worthless
Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself. Because, it says, no one knows how to market a game better than the people that made it. The studio said unoriginal ideas and late meetings make the value of creative agencies ‘pretty close to worthless’. No …
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