MCV/DEVELOP News, events, research and jobs from the games industry
Following its success with the Dora and Diego property, A4T has extended its Nickelodeon licence to include new teenage girls brand iCarly. The range is set to debut at retail towards the end of October and will include an official DS Lite/DSi Console & Accessory Jewellery Case, a Console & …
Read More »John Lewis fuses games with fashion
UK chain John Lewis is looking to snare mainstream gamers with new DS accessories from leading fashion design firm Cath Kidston. Venom has created the products for the retailer, and the Cath Kidston DS Console Case has been selected by John Lewis as one of its ‘100 Top Gifts for …
Read More »Maclean: Industry is cold on new IP
Development legend Archer Maclean has told MCV publishers have become reluctant to invest in new and innovative ideas. Maclean’s new futuristic racing title for Wii, Wheelspin, will be released through Bethesda in November. Discussing his future projects, he told MCV: I’ve got one or two ideas I’m playing around with, …
Read More »Al King returns to games industry
Former EA and 20th Century Fox marketing director Al King has made a return to the video games industry with Creative Partnership. The marketing firm specialises in creating movie trailers, and has hired King to head up an expansion of its service offering to include video games. Creative Partnership has …
Read More »Oxygen and Nobilis team up
Upcoming titles from French publisher Nobilis will arrive in the UK through Oxygen, MCV can reveal. The new distribution deal will see Safari’Wii and Music hit UK shelves this autumn, while Nobilis will also launch a number of Oxygen titles in France this Christmas. We are extremely pleased to be …
Read More »Trade in PR merry-go-round
Some of the industry’s most recognised PR execs have moved into new roles this week. At Microsoft, UK PR manager for Xbox & Games for Windows Andy Irving has taken a job in the firm’s marketing team. MCV understands that this will involve looking after a number of first party …
Read More »Buddhist leader plays PlayStation
Of all the supporters of violent video games, global Buddhist leader Karmapa Lama Trinley Dorje is perhaps one of the least likely. Nonetheless, the religious figurehead has told The Times of India, as spotted by VG247, that laying the smackdown on virtual foes lessens the likelihood of him being tempted …
Read More »The Hut tops Sunday Times tech list
Blossoming online retailer The Hut has emerged the victor in The Sunday Times’ Tech Track 100, a comprehensive listing of the one hundred fasted growing British tech firms. It’s The Hut’s third consecutive year in the listings, but its 189 per cent growth in the last year saw it this …
Read More »ERA: Dont get greedy with DLC
Publishers have been urged not sell too much bonus content at a premium to consumers. ERA’s Kim Bayley has warned that the music and film markets made consumers cynical to top-priced SKUs. Publishers need to be aware of growing consumer scepticism about ‘bonus features’ that has already emerged in music …
Read More »UK market down ahead of Q4 rush
The UK software market fell once again, despite the release of Guitar Hero 5 and The Beatles: Rock Band. According to MCV calculations based on this week’s Gfk-ChartTrack/ELSPA weekly report, the UK market dipped six per cent to 17.6m for the week ending September 11th. Unit sales fell even further, …
Read More »