MCV/DEVELOP News, events, research and jobs from the games industry
Leading platform holder Nintendo is understandably quite smug about its strong performance in the North American market in October, with its hardware victory being joined by a strong software sales offering . Combined sales of Wii and DS reached 1.29 million for the month, with Wii shifting 803,210 units and …
Read More »Wii Fit tops online UK shopping searches
Online shopping stats firm Hitwise has revealed that Nintendo’s Wii Fit is currently the most searched for product by internet shoppers in the UK – with the Wii console itself and Apple’s iPhone close behind. In total, Wii Fit accounted for one in six searches for video game products in …
Read More »EA next to enter Wii fitness market
Just one day after Koch-owned publisher Deep Silver announced it’s own competitor in a marketplace already catered to by the likes of Nintendo’s Wii Fit and Atari’s Family Trainer, EA has announced its debut entry into the market – EA Sports Active. Unlike Deep Silver’s title, EA Sports Active will …
Read More ȣ4m TV marketing splash for Ubisoft
Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers. The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas …
Read More »Deep Silver joining console fitness sector
Not wanting to risk the chance that any overweight Wii owners are still lurking out there, publisher Deep Silver has announced that it is to release its own entry into the console exercise sector – Jillian Michaels’ Fitness Ultimatum 2009. The title carries the name of celebrity fitness trainer Jillian …
Read More »Wii Speak priced in UK
Ahead of the release of both anticipated Wii title Animal Crossing: Let’s Go to the City and microphone-based peripheral Wii Speak, Nintendo has confirmed how it will be pricing its range of SKUs in the UK. To see the full list of SKUs and prices, head over to MCV’s newest …
Read More »Apple remote to get motion-sensor
As Apple continues to cement its position as a serious contender to the likes of Nintendo, Sony and Microsoft in the games space, it has emerged that the company has filed a new patent for an Apple remote control that bears more than a passing resemblance to Nintendo’s own Wii …
Read More »Xbox 360 boasts best attach rate
A new analytical study from Gamastutra claims that Microsoft’s Xbox 360 boasts the current highest attach rate of all the next generation consoles – though Nintendo can lay claim to having the highest first party software attach rate. The numbers show that the Xbox 360 can currently claim a ratio …
Read More »Sega pulls Samba De Amigo ad
Japanese games publisher Sega has pulled an online ad for its Wii rhythm-action title Samba De Amigo following a successful campaign from animal rights group PETA (People for the Ethical Treatment of Animals). PETA’s blog reads: We’re officially bananas about Sega. In fact, we’re sending them a thank-you card and …
Read More »Iwata doesn’t like price cuts
Nintendo’s global president Saturo Iwata has revealed why the Wii is the only current console not to receive a price drop – he doesn’t like them. Kotaku translated an interview with Touch-DS, in which the leading gaming icon stated: This is my personal thinking, but when the model’s price-tag drops …
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