Tag Archives: xbox

Xbox marketing manager joins brand agency

Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller. Weller was part of Microsoft’s Xbox 360 launch team and was part of the successful Kinect UK launch team. We are absolutely delighted to have Alex …

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New Xbox ready for E3 2012?

Microsoft will apparently announce a successor to the Xbox 360 at next year’s E3. That’s according to VideoGamer, which cites an anonymous "high ranking" source at developer Crytek. Who, incidentally, is working on Timsplitters 4 for the machine, according to the claims. DirectX 11 is said to be forming the …

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E3 2011: Xbox Live ‘too closed’ for Dust 514

Xbox Live is too closed for the developer of PS3 exclusive Dust 514. Speaking to Eurogamer during an E3 presentation, CCP CTO Halldor Fannar said: Let’s just say that with Sony at least they have policies that allow us to build the game the way we want.” That is one …

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MS talks Xbox transformation

In a frank blog post ahead of next week’s E3 press conference in LA, Microsoft’s corporate VP of corporate communications Frank Shaw has hinted that Xbox 360’s future might be less dependent on gaming than we had previously presumed. "[It can be hard] to recognise a transformation, especially when the …

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