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Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo. The pair have joined forces to create and fund a TV campaign for the Wii version of the title. It will hit screens …
Read More »UK CHARTS: Zumba claims third No.1
Despite the heavyweight challenges of chart rivals such as Portal 2 and Mortal Kombat, 505 Games’ exercise title Zumba Fitness has this week claimed its third No.1 in the UKIE Chart-Track All Formats Top 40. It does so despite a slight sales dip of three per cent week-on-week, which as …
Read More »UK CHART: 505’s Zumba dethrones Crysis 2
505 Games’ Zumba is the UK’s No.1 video game this week. Although seeing a week-on-week decline in sales after shooting to No.2 last week, the fitness game’s weekly sales still outstripped those of EA’s Crysis 2, last week’s No.1. Sales of Zumba were down 49 per cent, but Crysis 2 …
Read More »Fitness craze Zumba hits consoles
It’s the latest exercise craze sweeping the country, and 505 Games believes now is the perfect time to launch a Zumba video game. Zumba Fitness Party debuted on Xbox 360 Kinect last Friday (November 26th), and UK publisher 505 has teamed up with Zumba UK on a range of promotional …
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