EA: The Sims goes Social

One of the PC’s biggest boxed gaming franchises of all time – The Sims – is now heading to Facebook.

EA’s colossal life simulation franchise will launch on the social network this summer in the form of The Sims Social. Players will be able to create their own sim, build a house, fill it with objects and play with their friends on Facebook.

This will be accompanied by a mobile phone app which lets users look after their sims on the move.

The game has been produced by EA-owned developer Playfish.

Just like you and me, The Sims is now on Facebook,” said EA’s executive VP of its Play label Jeff Karp.

Over the last decade, The Sims has sold in excess of 140m units and spawned an active fan community that has grown into the millions.

These fans are all enthusiastic, passionate individuals living out their dreams, adventures and fantasies. As The Sims moves to Facebook, their personalities shine through more than ever.”

John Earner, GM of Playfish’s London Studio, added: The Sims was born to be social and we can now deliver on that.

"This game will set a new standard for quality and fun on the Facebook platform, and with the mobile companion app sitting alongside, The Sims fans will be able to enjoy playing with life anytime, anywhere.”