EAs The Sims backs Comic Relief

Electronic Arts is set to raise thousands of pounds for Comic Relief via its best-selling The Sims franchise.

The publisher will donate 1 for every Sims title sold in February and March to the charity – including the PC expansions and console versions of The Sims 3.

Humour is an integral part of how Sims fans play with life in the game, so we’re naturally excited to be aligning with a worthy cause like Comic Relief as a supporting partner,” UK product manager Bolu Akindoyin told MCV.