Xperia Play games cost between £1-£10

The marketing boss of Sony Ericsson UK has confirmed to MCV that downloadable games for the Xperia Play will be available for between 1 and 10.

David Hilton also explained why he thinks the device can successfully fight for market share against behemoths such as the iPhone.

"The main thing is to offer something different," he told MCV. "iPhone is a hugely popular product and Angry Birds on iPhone is a delight.

"Butnow the hardware allows you to play far more complex games. You don’t want to be playing these with your fingers all over the screen. You want full visibility and the ability to control the games with the sort of interfaces you have on your games console."

There was also some insight into how consumers will access the games.

"As soon as you slide open the phone, the screen will go into a game finder app that will show you all the games you own and all the games you can download," he added. "What we have heard about Android is that locating games in the marketplace is a struggle. So we have created this app to easily navigate through the games."

Six games will come pre-loaded onto the handset – FIFA 10, Crash bandicoot, The Sims 3, Tetris, Star Battalion and Bruce Lee Dragon Warriors.

To read the full interview with David Hilton, click here.