PS3 iTunes rival revealed

As was speculated yesterday, Sony is to launch an iTunes-rivalling digital music service for a number of its home entertainment products.

Though technically it sounds impressive the branding could perhaps do with a little work – it’s called ‘Music Unlimited Powered by Qriocity’.

Nonetheless, the European PlayStation Blog reports that the service is built around the cloud-computing principle and will be accessible for owners of PS3, Vaio PCs, Bravia TVs and some Blu-ray players.

We are excited to offer our customers high quality, cloud-based entertainment experiences across many of Sony’s network-enabled devices,” Sony’s Networked Products & Services Group president Kaz Hirai stated.

Services ‘powered by Qriocity’ will revolutionize the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content.”

Sony hasn’t yet confirmed a release date for the Qriocity.