EA has launched specific retail stores for its Sports Active range of games in the US.
GoNintendo is reporting that the shops can be found in Boston and San Francisco, and opened on November 15th. The stores are open seven days a week, and will close on December 14th.
EA UK told MCV that the initiative is currently only taking place in the US.
Tags christopher-dring EA ea sports mcv us
![1920 x 1080 [Industry news] Cheating Is Hitting Game Revenues Despite Widespread Anti-Cheat Adoption](https://mcvuk.com/wp-content/uploads/1920-x-1080-310x165.png)
Cheating in online multiplayer games has become a structured, professional ecosystem, bolstered in recent years by the introduction of generative AI. Cheat subscriptions, boosting services, and in-game economy manipulation have made the cheating market worth around $8.5 billion globally. One cheat developer in 2021 was found to have made an estimated $77 million providing a cheat service for a single game.
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