New PS3 to bring substantial market increase

Sony expects its recently revealed PS3 redesign to reinvigorate the console’s fortunes in the market, hopefully reversing the year-on-year sales declines seen in both Europe and North America.

The new PS3 will be a game-changing moment,” SCEA’s director of hardware marketing John Koller told Kotaku.

We think it’s the sign of a substantial market increase in the sales base of PS3.”

The exec also confirmed that production of the current ‘fat’ PS3 has been halted, and that 80Gb versions of the machine are expected to have disappeared from the channel by September. In North America, 160GB variants may linger for a little longer.