Game testing group relaunches

London-based game testing group Serco Games Research has rebranded itself PlayableGames to reflect how “user testing can help to improve the game experience for players and, as a result, title sales and customer satisfaction.”

PlayableGames recently worked with Sony and Sucker Punch in providing user-experience feedback for the recently released action title infamous.

“Playable games are what the market wants, and the new name highlights how our proven approach to user testing can make games more engaging and playable,” said Ben Weedon, manager of PlayableGames.

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