Amazon appoints Games Director

Online retail giant Amazon.co.uk has hired internet veteran Chris Poad as director of software and video games

Poad was previously employed as head of e-commerce at the UK subsidiary of German company OTTO, where he was responsible for the online retail strategy for home shopping businesses such as Grattan and Freemans. Poad also has experience of internet search functions, having spent three years at Ask Jeeves.

Poad is passionate about the video games industry, and cites space-based BBC Micro title Elite as one of his favourite games. He also feels there has been no greater technical or creative achievement than Grand Theft Auto IV.”

In his new role, Poad will be responsible for all aspects of Amazon’s software and video games business.