Perpetually on the hunt for young men, brands are betting on eSports

This past week, Spanish football club Valencia CF announced a new team, not of footballers but of video gamers.

Competitive gaming is fast becoming legitimate, with star players, huge winnings and audiences in the millions. The 2015 finals for the gaming title League of Legends, for instance, brought in more viewers than the NBA (36 million vs. 19.9 million).

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The Performance Guys Logo [Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent

[Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent

CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.