MCV AWARDS: See EA’s Battlefield 4 ad

Attendees of last night’s MCV Awards 2013 were treated to a big-screen look at EA’s impressive 60-second Battlefield 4 ad.

And the good news is you can see it right here.

Battlefield 4 looks to push the graphical envelope further than ever before thanks to the power of EA’s Frostbite 3 engine.

"To be this early in development, and to already be so polished is a huge achievement for the DICE team and reflection of their passion and commitment to driving the franchise forward,” EA VP Patrick Soderlund stated

It is thrilling to witness peoples’ reaction when seeing the game for the first time. It really makes you realize that we are at the beginning of a whole new era for gaming. As artists and craftspeople, we are focused on creating a dynamic, open design that brings people together with amazing, surprising unscripted moments that they’ll talk about for days. That’s the beauty of Battlefield.”

Battlefield 4 is due out later this year.

Here’s the video: