First PS4 UK TV ads planned for Champions League final – report

Sony will use May’s Champions League final to kickstart its PS4 marketing drive.

PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m.

The Champions League final is a traditional marketing hotspot for games ads and has previously been utilised by titles such as Black Ops II, Medal of Honor, Prototype 2 and Modern Warfare 3.

This year it will be contested by the winners of the upcoming semi-finals – Barcelona vs Bayern Munich and Real Madrid vs Borussia Dortmund.

MCV has contacted Sony for clarification.