MCV/DEVELOP News, events, research and jobs from the games industry
EA is aware you may have already bought FIFA 14 once, but the arrival of Xbox One and PS4 is a good reason to upgrade. Its new TV ad for the next-gen version of the game sees a gamer undergo a living room transformation, becoming a CGI version of Barcelona …
Read More »VIDEO: Here’s GAME’s 2013 UK Christmas TV ad
This is the GAME Christmas TV ad that UK folk are going to be seeing on their sets this year. It revolves around the idea of a mum being asked for a Christmas present from her son. However, everything he says is completely indecipherable to her. She then wonders into …
Read More »VIDEO: This is the Battlefield 4 TV ad
EA has gone live with its big TV ad for upcoming shooter Battlefield 4. It fuses gameplay footage with a narrator and is suitably loud and explosive. Yesterday MCV posted a load of short TV ads for Battlefield 4’s big rival Call of Duty: Ghosts – in fact, there’s another …
Read More »VIDEO: Here’s the first Xbox One TV ad
Microsoft’s first TV ad for Xbox One focuses on its TV, chat and NFL functionality. The machine will of course be pitched differently to lots of different markets and the appeal of its multimedia functionality will mean that Microsoft will inevitably be targeting some sales in non-gaming markets. But considering …
Read More »"Experimental" Ouya ad takes aim at traditional gaming
An ad that was posted on Ouya’s official YouTube channel has certainly succeeded in catching the attention. Called ‘Sixty Bucks For A Game’, the 30-second short has since been pulled from Ouya’s channel but can be seen below via a mirror. It sees a gamer react negatively to a session …
Read More »First PS4 UK TV ads planned for Champions League final – report
Sony will use May’s Champions League final to kickstart its PS4 marketing drive. PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m. The Champions …
Read More »One moaning git leads to Wii U TV ad ban
A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad. The ASA bizarrely chose to uphold the complaint that drew issue with the depiction of how the console switches from TV gameplay to GamePad gameplay as the short did not …
Read More »Asda criticised over "sexist" Christmas TV ad
UK supermarket chain Asda has come in for criticism over its Christmas TV campaign. Running under the slogan ‘Behind every great Christmas, there’s Mum’, the short sees a mother seemingly struggling alone to prepare the Christmas Day festivities as the rest of the family wait on. Both women’s and men’s …
Read More »Sony France runs Vita "four breasts" ad
The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism. The magazine ad, which was spotted by Kotaku, compares the Vita with its front touchscreen and rear touchpad functionality to a woman with four breasts. The tag line is "Touch …
Read More »Robert Downey Jr stars in live-action Call of Duty: Black Ops II ad
Activision has released a brand new live-action trailer for Call of Duty: Black Ops II. Carrying the tag line There’s a soldier in all of us” the short sees a number of supposedly normal gamer folk facing off in a brutal city war scenario. And it also stars Robert Iron …
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